Gwen de Krijger - Portfolio - Decathlon trigger Ad

WEATHER

TRIGGER AD

Jobsize: individual
Art Direction: Gwen de Krijger
Programs: Studio visual code (HTML, Javascript, CSS) , Adobe Premiere
Machines: -

BACKGROUND

Decathlon is the biggest sports retailer in the world. The chains offers products for over 65 sports. Besides team sports products the retailer has a wide range of products for biking and outdoor enthusiasts. Decathlon’s main mission is to make sport accessible to as many people as they can.

OBJECTIVE

The objective of the digital advertising display campaign was to increase outdoor equipment and assist conversions of weather-sensitive products around the whole world.

STRATEGIE & EXECUTION

Multiple sets of creative were built across the weather dependent product categories. A second set activated when it snowed. A third set switched on when the temperature dropped below a certain threshold, whilst a fourth set was triggered when the temperature rose back up.

Weather trigger advertisement

I began compiling weather data from all across the globe. I discovered MetaWeather around that time. They provided me with a weather API, which I used to connect to cameras I'd gathered all across the world.

Creating my own json file with all of the information I gathered

MORE DATA IS AVAILABLE

PANDEMIC

We spend 90% of our lives indoors, it is important to keep your environment fresh. A bad environment can cause asthma, allergies and viruses in people. By experimenting with arduino, I created a meter that measures air quality and tells you when to change your air.

Covid mask

As an artist I want to push back against surveillance and send a message about out privacy.

Weather Challenge

In addiction to the Weather triggered ad, I created a challenge where athletes complete the special weather laid out routes. Decathlon make sure everyone is able to workout at all times, in all conditions on almost every place on earth.

A brief halt

The cemetery is an important place and function in the society that already has it in the field of mourning and resignation for the deceased, also for people can serve as a beacon of self-reflection, meditation and self exploration.

Carbon Cloud Calculator

Local and indigenous knowledge refers to the understandings, skills and philosophies developed by societies with long histories of interaction with their natural surroundings. The practice of sharing was held to be utmost importance to Inuit. It started with the essential sources of knowledge about the past.